About OnQual
OnQual is organized by Interactive Tracking Systems, Inc. (Itracks) to assemble and maintain a large database of US and Canadian residents who are willing to participate in online market research studies.
OnQual members help business leaders understand what matters to consumers and business professionals by participating in creative and interesting online discussions about current and relevant topics and, thereby, influence the future of products, services and issues that are important to them.
This site was built for research purposes only. Without your trust and confidence, manufactures and retailers would never be able to learn what the marketplace wants. Your privacy is important to us. Your contact information will not be shared and you will not be the target of SPAM or unauthorized emails as a result of joining OnQual or visiting this site.
We work hard to earn and keep our member’s trust. For more details, please see our Privacy Policy. If you have questions or would like additional information, please Contact Us.
About Itracks
Itracks is a Canadian based company that is a world-leading provider of data collection for market research. Leading market research professionals and Fortune 500 companies recognize Itracks’ Internet data collection services as the most client-focused, reliable and flexible that is available, using patented software which is second to none.
For additional information, visit Itracks’ website.
About Qualitative Research
Qualitative research gives participants the freedom to express their thoughts and opinions in a discussion format, verses quantitative research which limits a participant's response through a controlled number of choices.
Qualitative Research is one way of understanding the "how", "what" and "why" consumers react to a new or existing brand, advertising campaign or service.
Companies need to be sure they know how its customers or potential customers changing life experiences are relevant to achieve a top spot in the marketplace. It is in a discussion, either one on one or in a group that a business may have conversations with consumers to improve their marketing.